If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users? I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.
What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence.
A New York dentist is accused of making patients sign away their copyright to negative reviews and then billing a patient $100 a day for posting unhappy reviews on Yelp. The dentist is now being taken to court.
This brings up some interesting questions about what it is okay to post online, where you may post it, and what other people (especially companies) may be allowed to do about it.