The Billion Dollar Mind Trick | TechCrunch

When a product is able to become tightly coupled with a thought, an emotion, or a pre-existing habit, it creates an “internal trigger.” Unlike external triggers, which are sensory stimuli, like a phone ringing or an ad online telling us to “click here now!,” you can’t see, touch, or hear an internal trigger. Internal triggers manifest automatically in the mind and creating them is the brass ring of consumer technology.

Source: The Billion Dollar Mind Trick | TechCrunch


Is “free will” doomed to manipulation by modern psychology powered by big data?