If people could understand what computing was about

If people could understand what computing was about, the iPhone would not be a bad thing. But because people don’t understand what computing is about, they think they have it in the iPhone, and that illusion is as bad as the illusion that Guitar Hero is the same as a real guitar.

The fundamental problem with online ads today is a misalignment of incentives

The fundamental problem with online ads today is a misalignment of incentives—not just between users and advertisers, but between publishers and advertisers. We’ve consistently found that publishers are upset about rampant online tracking and the security problems with ads, but they don’t have much control over ad tech. Changing this power imbalance is important if we want a long-term solution.