The Online Privacy Lie Is Unraveling | TechCrunch

A new report into U.S. consumers’ attitude to the collection of personal data … asserts that a large majority of web users are not at all happy, but rather feel powerless to stop their data being harvested and used by marketers.

Startups should absolutely see the debunking of the myth that consumers are happy to trade privacy for free services as a fresh opportunity for disruption — to build services that stand out because they aren’t predicated on the assumption that consumers can and should be tricked into handing over data and having their privacy undermined on the sly.

Source: The Online Privacy Lie Is Unraveling | TechCrunch