I’ve noticed a common bias that shows up in some founders: they believe that their competitors are stupid or uncreative. They’ll look at other businesses and identify inefficiencies or bad systems, and decide that those conditions exist because of dumb decisions on the part of founders or employees.
This is a bad belief to hold. In truth, competitors in the market are usually founded and run by intelligent people making smart and logical decisions.
Where companies do things that diverge from what seems smart from the outside, it’s a much better idea to ask why those companies are doing things from the presumption of intelligence and logic rather than the presumption of stupidity. If you don’t ask these questions, you might find yourself making the same decisions, or ending up in the same place with your own set of rationalizations.