Share Lab uses flow charts and data analysis to map one of the greatest forces shaping our world – Facebook.
Individually, these are powerful tools; combined they amount to a data collection engine that, Mr Joler argues, is ripe for exploitation.
The data will remain in the hands of one company. Even if its current leaders are responsible and trustworthy, what about those in charge in 20 years?
“What is most striking is the sense of resignation, the impotence of regulation, the lack of options, the public apathy,” says Dr Powles. “What an extraordinary situation for an entity that has power over information – there is no greater power really.”
The following map is one of the final results of our investigation
Within those invisible walls, in every moment algorithms are deciding which information will appear in our infosphere, how many and which of your friends will see your posts, what kind of content will become part of your reality and what will be censored or deleted.