Source: Oath isn’t just a terrible name — it’s going to be a nightmare ad-tracking machine – The Verge
with the new privacy not-rules, Verizon is free to take the data generated from the tracking supercookies it imposes on its network customers, mash it up with AOL’s ad stack, and promise advertisers hyper-targeted marketing information that can’t be blocked or stopped because Verizon will own both the pipes and an enormous amount of the content flowing through it
Oath might fail the same way Go90 has failed; it’s not like AOL and Verizon are terrific at executing these content-based ideas. But this is Verizon’s next big plan to generate revenue and growth — it’s a lot cheaper and simpler to extract revenue from hyper-targeted ads on the world’s biggest content farm than it is to compete against AT&T and Comcast in broadband deployment.