Source: Cory Doctorow: Persuasion, Adaptation, and the Arms Race for Your Attention
There is a war for your attention, and like all adversarial scenarios, the sides develop new countermeasures and then new tactics to overcome those countermeasures.
…
The attention wars have real consequences for our daily lives. The entire fake news/Facebook ad/Twitter bot scandal is but a skirmish in the wider attention war, albeit one with global geopolitical (and potentially thermonuclear) consequences.
…
But history is littered with armies of seemingly invincible attention warriors who were out-evolved by their prey, and could not overcome the countermeasures that were begat by repeated exposure to their once-undefeatable tactics.