I used to look at the heads of the social networks and get annoyed that they didn’t understand their own sites. Regular users encounter bugs, abuse or bad design decisions that the executives could never understand without using the sites themselves. How, I would wonder, could they build the best service possible if they didn’t use their networks like normal people?
Now, I wonder something else: what do they know that we don’t?
Developers of platforms such as Facebook have admitted that they were designed to be addictive. Should we be following the executives’ example and going cold turkey – and is it even possible for mere mortals?