Source: AMP for email is a terrible idea | TechCrunch, by Devin Coldewey
What is the vast majority of “live” content on the web, stuff that needs to call home and update itself? Not articles like this one, or videos or songs — those are just resources you request. Not chats or emails. Cloud-based productivity tools like shared documents, sure, granted. But the rest — and we’re talking like 99.9 percent here — is ads.
Ads and trackers that adapt themselves to the content around them, the data they know about the viewer, and the latest pricing or promotions. That’s how Google wants to “modernize” your inbox.
Does “engaging, interactive, and actionable email experiences” ring a little different now?