RE: The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, by Shoshana Zuboff
The cliched refrain that if you’re “not paying for a product, you are the product”? Too weak, says Zuboff. You’re not technically the product, she explains over the course of several hundred tense pages, because you’re something even more degrading: an input for the real product, predictions about your future sold to the highest bidder so that this future can be altered.
Now we have markets of business customers that are selling and buying predictions of human futures. I believe in the values of human freedom and human autonomy as the necessary elements of a democratic society. As the competition of these prediction products heats up, it’s clear that surveillance capitalists have discovered that the most predictive sources of data are when they come in and intervene in our lives, in our real-time actions, to shape our action in a certain direction that aligns with the kind of outcomes they want to guarantee to their customers. That’s where they’re making their money. These are bald-faced interventions in the exercise of human autonomy, what I call the “right to the future tense.” The very idea that I can decide what I want my future to be and design the actions that get me from here to there, that’s the very material essence of the idea of free will.
to the extent that we do need help and we do look to the internet, it is a fundamentally illegitimate choice that we are now forced to make as 21st century citizens. In order to get the help I need, I’ve got to march through surveillance capitalism supply chains. Because Alexa and Google Home and every other gewgaw that has the word “smart” in front of it, every service that has “personalized” in front of it is nothing but supply chain interfaces for the flow of raw material to be translated into data, to be fashioned into prediction products, to be sold in behavioral futures markets so that we end up funding our own domination. If we’re gonna fix this, no matter how much we feel like we need this stuff, we’ve got to get to a place where we are willing to say no.