Attacking efficiency is like attacking motherhood and apple pie, but I am going to do it anyway. The tedious quest for efficiency is a false talisman. What happens when we are efficient at doing the wrong things?
Companies have learned costs are easier to compute than benefits, so they cut the costs in the denominator to improve the efficiency—the equivalent of Walt Disney producing Snow White and the Four Dwarfs. Efficient, yes; effective, hardly.
Source: Big Idea 2013: Stop Worrying About Efficiency | Ron Baker | LinkedIn