Ads Don’t Work That Way | Melting Asphalt

Ads, I will argue, don’t work by emotional inception.

Ads get us to buy things not in spite of our rationality, but because of it. Ads target us not as Homo sapiens, full of idiosyncratic quirks, but as utility-maximizing Homo economicus.

Source: Ads Don’t Work That Way | Melting Asphalt