the trick is to unleash so many fallacies, misrepresentations of evidence, and other misleading or erroneous statements — at such a pace, and with such little regard for the norms of careful scholarship and/or charitable academic discourse — that your opponents, who do, perhaps, feel bound by such norms, and who have better things to do with their time than to write rebuttals to each of your papers, face a dilemma. Either they can ignore you, or they can put their own research priorities on hold to try to combat the worst of your offenses.
It’s a lose-lose situation. Ignore you, and you win by default. Engage you, and you win like the pig in the proverb who enjoys hanging out in the mud.
As the programmer Alberto Brandolini is reputed to have said: “The amount of energy necessary to refute bullshit is an order of magnitude bigger than to produce it.”
Science isn’t the only place this asymmetry exists: see marketing, advertising, politics.