Source: Doug Rushkoff Says Companies Should Stop Growing | FiveThirtyEight
When your reality is reconfiguring itself based on not ‘who you are’, ‘what you want’, and creating new possibilities, but reconfiguring itself based on ‘how can we extract the most value from *this little tendency* that we’ve just seen’. When your Google search is so different from my Google search, and it’s not different because it’s optimizing itself for ‘how are we going to help you be more you’, but ‘how are we going to help you be more statistical category 17.03c’, that’s not good. That’s about changing who you are to better serve the market.