Saying “we mustn’t normalize this behavior” rather than “we need to stop this behavior” is really a way of saying that you don’t want to engage in politics, but would rather just signal to those who already agree with us just how appalled we are.
Perhaps the increasingly popular premise, that to air a belief is to normalize it, renders a society least able to contest wrongheaded ideas precisely when it is most vital.
Source: Forget What Is Normal, Champion What Is Just – The Atlantic