Social Cooling

Social Cooling describes how big data and a lack of privacy is greatly increasing pressure to conform … describes the long-term negative side effects of living in a reputation economy

Source: Social Cooling

Their ‘derived data’, which is protected as corporate free speech, is more valuable than ‘your data’.
If they say they don’t sell your data, ask if they are selling theirs.

When algorithms judge everything we do, we need to protect the right to make mistakes.

When everything is remembered as big data, we need the right to have our mistakes forgotten.


“Privacy is the right to be imperfect.”
— Tijmen Schep

“we have close to four or five thousand data points on every adult in the United States.”
— Alexander Nix