Charismatic people have mastered a complex set of communication skills which give them considerable advantage in work and life.
For those wanting to be more charismatic, there is evidence that it is not such a magical, or imperceptible quality as it might first seem.
Most of it stems from the way we use words and how points are conveyed. … These are made up of nine core verbal tactics including metaphors, stories and anecdotes, contrasts, lists and rhetorical questions. Speakers should demonstrate moral conviction, share the sentiments of the audience they are targeting, set high expectations for themselves, and communicate confidence.
Body language, gestures, facial expressions and tone of voice contribute to emotional signalling too and should match the message you want to convey. “What you need to convey [is] the appropriate emotion to what you’re saying. You need to look credible so people will trust you, ” says Antonakis.