Links

Something doesn’t ad up about America’s advertising market – Schumpeter | The Economist

Source: Something doesn’t ad up about America’s advertising market – Schumpeter | The Economist

The immense sums being bet on advertising raise a question: how much of it can America take? A back-of-the-envelope calculation by Schumpeter suggests that stock prices currently imply that American advertising revenues will rise from 1% of GDP today, to as much as 1.8% of GDP by 2027 … First, the irritation factor, or how much consumers can absorb without being put off. … The second limit on the size of the advertising market is how much cash all other firms, in aggregate, have at their disposal to spend on ads.

Stockmarket investors are wrong to expect an enormous surge in advertising revenues

‘Never get high on your own supply’ – why social media bosses don’t use social media

Source: ‘Never get high on your own supply’ – why social media bosses don’t use social media

I used to look at the heads of the social networks and get annoyed that they didn’t understand their own sites. Regular users encounter bugs, abuse or bad design decisions that the executives could never understand without using the sites themselves. How, I would wonder, could they build the best service possible if they didn’t use their networks like normal people?

Now, I wonder something else: what do they know that we don’t?

Developers of platforms such as Facebook have admitted that they were designed to be addictive. Should we be following the executives’ example and going cold turkey – and is it even possible for mere mortals?

Opinion | The U.S. Can No Longer Hide From Its Deep Poverty Problem – The New York Times

Source: Opinion | The U.S. Can No Longer Hide From Its Deep Poverty Problem – The New York Times, by Angus Deaton

It is time to stop thinking that only non-Americans are truly poor. Trade, migration and modern communications have given us networks of friends and associates in other countries. We owe them much, but the social contract with our fellow citizens at home brings unique rights and responsibilities that must sometimes take precedence, especially when they are as destitute as the world’s poorest people.

Fellow Engineers: This is where your money comes from, by Tom Lianza

Source: Fellow Engineers: This is where your money comes from, by Tom Lianza

If … you care about getting paid, I think the most important thing you should be thinking about is where does that money come from?

There are a lot of valid answers to that question, but I think most of the time the calculus reduces to: we get our money from our customers.
…
if the money that pays your paycheck can be traced back to your customers… how do you justify getting paid more money? At that point it’s simple… find a ways to impact the value your company is delivering to customers. But, there are a few subtleties here:

  • Your customers are not paying you for your time (slightly different for consultants).
  • Your customers are not paying you for your education.
  • Your customers aren’t even paying you for your individual output.

That last one can be counter-intuitive, but your customers are paying your company for the value your company delivers to them.

This is why … career ladders start to layer in responsibilities for things that a single individual can’t accomplish themselves. This doesn’t mean you need to become a manager, but it does mean you need to look beyond yourself to maximize the value you’re able to bring to the people who are ultimately paying you.